Upstream | SelectMinds

Posts Tagged with "Upstream"

Recruiting, Social Media, Social Recruiting

Posted on December 29th, 2011

Written by Maria Marasco

Tags
ERE, gamification, recruiting, Todd Rafael, Upstream

Upstream’s Gaming Push Sparks Recruiting Success

Earlier this month, we spoke about gaming in social recruiting and how a mobile-marketing firm called Upstream had taken to the tactic to try and bolster their recruiting efforts. Well, according to Todd Rafael in ERE this morning, the firm’s plan has become a smashing success. What the company’s VP of Innovation called “an act [...]
Recruiting, Social Media, Social Recruiting

Posted on December 16th, 2011

Written by Maria Marasco

Tags
Anthony Knierim, Aon Hewitt, ERE, ERE.net, gamification, HR, millenials, SelectMinds Client Conference, Todd Rafael, Upstream

Game On: Recruiting Enters a New ‘Level’

Last week at our SelectMinds Client Conference, Anthony Knierim of AON Hewitt presented the idea of gaming as a strategy to engage millennials in enterprise referral programs. Citing gaming’s unique attributes that encourage engagement, Knierim suggested some game mechanics to drive recruiting efforts on what, at first glance, seemed like an unusual platform. By letting [...]