With Monday’s announcement of Google+ launching business pages, the social recruiting world is aflutter wondering if the Google twist on social networking will gain traction. Since its staggered soft launch in July, Google+ has accumulated 40 million users (compared to LinkedIn’s 130 million and Facebook’s 800 million), leading some to ask if Google+ has enough of a captive audience with the best talent pools to make this channel worth recruiters’ time?
Some have already offered their own insight. Here’s an excerpt from John Zappe’s post for ERE on the matter:
Google has clearly made a strong play versus Facebook and LinkedIn. Leveraging its search site to include + Pages and include an in-your-face connection opportunity gives Google powerful tools to not only promote its social site, but the Google+ Page site of every business, group, and what not that creates one. For that reason alone, employers ought to be considering creating at least a minimum Page site. Leave it at that though, and you miss an opportunity to experiment with the unique features Google has built into its social network.
As Google throws its weight behind their new “Pages,” recruiters have another channel to consider, but like any other social initiative, it’s more about what you say than where you say it. The playing field has gotten bigger with the launch of Google + Pages, but the rules of the game are still the same: connecting with talent is the key.
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